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The Philosophy
The Graumann design idiom is of inspired womanly elegance, easy and immediately wearable clothing. Fluid draping, flattering tailoring, awareness of form, pattern and colour creates future darlings – clothes that quickly become timeless friends.
The Graumann woman is a free spirit, a thinker, not dictated to but in control; she is caring sympathetic, fun and passionate.
After all, it’s not the clothes that make the woman; it’s the woman who creates who individual style. The clothes bring out the individual inside.
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